7 Genius Ideas for Driving Traffic to Your Social Media with Print

 

In today’s digital-first world, businesses often focus their entire marketing strategy on social media. But print is far from dead combining print with social media can amplify your reach and drive more engagement.

From flyers to packaging, print materials are powerful tools to direct your offline audience to your online presence. Here are seven smart and practical ways to use print to boost traffic to your social media platforms.

1. Add QR Codes to All Your Print Materials

The simplest and most effective way to link print and digital is through QR codes. These little squares can be scanned with a smartphone and instantly direct someone to your Instagram page, YouTube channel, or website.

Where to use QR codes:

• Flyers and brochures

• Business cards

• Posters and standees

• Product packaging

• Printed T-shirts or mugs

Make sure the QR code is visible, tested, and leads to a specific page, not just your homepage.

2. Print Social Handles Clearly and Consistently

Sometimes, the easiest way is the most overlooked. Print your social media handles on everything: menus, catalogues, envelopes, invoices, stickers — anywhere a customer will look.

Tip: Keep your social handles short, consistent, and easy to remember. Use the same handle across platforms if possible, like @yourbrandname.

This creates familiarity and helps customers remember you even after they've put the print material down.

3. Use Hashtags on Event Materials

Are you hosting or attending an event? Print custom hashtags on event banners, flyers, invitation cards, and merchandise.

Encourage visitors to use your hashtag when posting photos or videos from the event. This creates a sense of community while also increasing your social media visibility.

Bonus Tip: Run a contest. Ask attendees to post with your hashtag and tag your page to win a giveaway — all triggered through your printed material.

4. Run a Social-Only Offer Through Print

Here’s a creative twist: Use print to promote an exclusive social media offer.

Examples:

• “Follow us on Instagram and DM us this flyer for 10% off!”

• “Scan this QR code and comment on our pinned post to claim a free sample.”

• “Tag us with this brochure to win goodies.”

This drives people to your page and motivates them to engage, all initiated from a simple printed piece.

5. Tell a Story on Packaging That Leads Online

Your packaging is prime real estate. Use it not just for branding but to invite people to be part of your brand story online.

You can print:

• “See how this product is made! Visit @brandname on Instagram.”

• “We feature our happy customers! Tag us using #MyBrandStory.”

• A scannable code leading to a video testimonial or behind-the-scenes footage.

People love to see the human side of a brand, and smart print packaging can guide them directly to it.

6. Add Social Proof to Your Printed Collateral

Another way to push people toward your online platforms is by showcasing your digital success in your printed materials.

For example:

• “Loved by 25K+ on Instagram — join the community!”

• “See our 5-star reviews on Facebook.”

• Include quotes from customer comments or screenshots of positive engagement.

This encourages new people to explore your social pages, trust your brand, and become followers.

7. Use Print in Cross-Promotion with Influencers or Partners

Collaborating with influencers or other businesses? Add them to your print campaigns and include both of your social handles.

Let’s say you print a joint flyer or poster — mention “Follow both @yourbrand and @partnerbrand for exciting updates.” This creates mutual social media growth and adds a personal touch to your print strategy.

This tactic works especially well with:

• Loyalty cards

• Thank-you notes

• Festival packaging or giveaways

• Limited edition product print

Final Thoughts

Print might seem old-school, but it’s still a trust-building, tangible, and highly visible channel. By connecting it thoughtfully with your social media, you create a seamless customer journey, from physical interaction to digital engagement.

Whether it's through QR codes, packaging stories, social proof, or creative contests, your print materials can do much more than just sit on a table. They can become a gateway to your online community.

For Your Printing Needs,

SGRE | RT Nagar, Bengaluru

• Fast bulk printing

• Affordable, high-quality prints

• QR code integration, luxury printing & more

Call: +91 94484 76930 | +91 90080 00674

Let your print bring people closer to your brand, both offline and online.